I’ve been at this blogging and coaching thing for about 4 years now. It seems like I’ve been doing it forever, and at the same time, I still feel like a bit of a newbie. I love what I do. I think I’ve made a difference in quite a few people’s lives, and I’ve definitely gotten better at writing.
The piece that’s missing is marketing. I know that, and I have known that for quite some time. I’ve had many conversations, and gone to countless webinars and teleclasses and conferences and read ebooks and watched videos and… I know many of the things I need to do to market myself as a coach. In fact, I just had a conversation with my friend Chrystal from Gaia Magick Photography about marketing, and how much time you need to spend marketing your business to make ends meet. (Little plug, if you want to feel beautiful and like a Goddess, let Chrystal take your pictures!)
And that’s the trick for me. I don’t
have the time (that’s not true, I have just as much time as everyone else) make the time for marketing myself. Between a full time job (which is fun and interesting a lot of the time), family, and my priestess work, there isn’t a lot of time left in the day. I’ve also chosen to go back to school, and get more involved with my church.
I’ve chosen to put my time into other things, and every once in a while I freak out and do a little marketing blast, burn myself out, and go back to just writing my blog posts. And then I get frustrated when that isn’t yielding me the results I say I want. I want my ideal clients (yes, you!) to magically find me and decide that you want to hire me to help you make improvements in your life. (No, I’m not delusional, really.)
That’s tough for me to admit. I want to say I’ve been working very hard at building a business, and so why hasn’t it paid off yet? And yet, to be totally honest with myself, I’ve really only worked at it here and there, and been quite inconsistent with my efforts. I’ve also chosen to make other things a higher priority.
I often tell my coaching clients about the importance of making and keeping commitments, or de-committing. I’ve gotten better at not taking on commitments I am not able to follow through on. Now it is time for me to take my own advice.
I’m not giving up. This is still what I want to do. I’m changing the timeline, though, and being gentle with myself to allow myself to have other projects and opportunities take precedence because that is what is true for me right now. It’s time for me to stop being angry with the Universe about choices I have made. I accept full responsibility for my life as it is.
Maybe it is time to re-examine my priorities. And if any of you magically decide that you would like to grow and reach your goals more quickly, I’m here for you.